Lead generation service
A B2B service for martial arts gyms and clubs: Martial Arts Group's own platforms send you trial-lesson requests from people who are already looking for a class, and MAG helps your team turn them into members.
The MAG lead generation service is a B2B service in which Martial Arts Group (MAG) uses its own consumer platforms as a source of new members for martial arts gyms and clubs. Instead of starting from advertising alone, it starts from audiences that are already searching for a specific kind of class. KickboksenVoorVrouwen.nl attracts women looking for women-only kickboxing and works with one partner gym per city or town, which receives the trial-lesson requests from its area. The Dutch edition of MMA School, nl.mma.school, invites people to register for a trial lesson at an MMA school in their city. Partner gyms receive these requests through online booking with automated reminders, and Martial Arts Group (MAG) helps them follow up quickly, so that trial students become members of the gym itself. Where a platform does not cover a gym's discipline or area, the service can be supplemented with targeted campaigns.
This page is about leads from MAG platforms. Looking for new members through your gym's own website, local search and social media advertising instead? Read Lead Generation for Gyms & Clubs, MAG's approach to SEO-optimised websites, social media advertising and local search marketing for martial arts gyms. The two can be combined.
For gyms and clubs
Attract, engage, and grow your membership
Growing a martial arts gym depends on a steady flow of people who are ready to try a class. MAG platforms reach them at the moment they are looking for a specific type of training, give them a simple way to reserve a trial lesson and pass that request to your gym, so your team can follow up while their motivation is high.
Built for martial arts
Platforms, booking and follow-up designed specifically for gyms and clubs.
What we deliver
Turn leads into loyal members with proven strategies
A lead only has value when it turns into a member who stays. The service therefore covers the full journey, from the moment someone finds a MAG platform to the trial lesson and the first months of membership at your gym.
Personalized marketing campaigns
Platform listings and, where needed, supplementary campaigns tailored to your gym, disciplines, location and target groups, such as ladies' kickboxing or MMA for beginners.
Proven strategies for long-term growth
Online trial-lesson booking, reminders, follow-up routines and retention initiatives that build a stable membership rather than a short-term spike.
Results you can measure
Clear reporting on trial-lesson requests, bookings and new members, so you know exactly what the service delivers for your gym.
Included
What is included in the lead generation service?
- A check of platform availability for your city, disciplines and target groups
- A partner location on KickboksenVoorVrouwen.nl, where your city or town is still available
- Trial-lesson requests from MAG platforms, such as KickboksenVoorVrouwen.nl and nl.mma.school, where your discipline and area are covered
- Online booking and automated reminders for trial lessons, with calendar integration available
- Follow-up scripts and routines for your team
- Supplementary campaigns for disciplines or areas that a platform does not cover
- Regular reporting on requests, trial lessons and new members
How it works
How does the lead generation service work?
Availability check
MAG checks whether your city is still available on KickboksenVoorVrouwen.nl and which platforms fit your disciplines and target groups.
Onboarding
Your location, class times and trial-lesson booking are set up, so requests from the platform reach your gym directly.
Follow-up
Leads receive quick confirmations and reminders, and your team follows a clear routine to welcome them to their trial lesson.
Measure and improve
MAG tracks requests, trial lessons and new members, and adds campaigns where your gym needs extra reach.
MAG platforms
How do MAG platforms generate leads for gyms?
MAG platforms are a lead source for martial arts gyms: they attract people who are already looking for a specific type of class and pass their trial-lesson requests to a local gym. Martial Arts Group (MAG) builds each platform around one clear need. KickboksenVoorVrouwen.nl serves women who want to kickbox in a women-only group without spectators; visitors choose a city, view the class times and reserve a trial lesson, and the request goes to the one partner gym in that city or town. The Dutch edition of MMA School lets visitors choose a city and register for a trial lesson at an MMA school there, with equipment available on loan. Because these requests come through a specialised brand, people already know which discipline and type of class they are signing up for. Trial students who continue become members of the gym itself, not of the platform.
VechtsportGalas.nl works differently: it is an event calendar rather than a trial-lesson channel, but gyms that organise galas can register as an organiser and publish their events there to reach fighters, coaches and fans.
Which other MAG services help gyms and clubs?
FAQ
Frequently asked questions
What is the MAG lead generation service?
The MAG lead generation service is a B2B service that sends martial arts gyms trial-lesson requests from Martial Arts Group's own platforms, such as KickboksenVoorVrouwen.nl and nl.mma.school. MAG supports partner gyms with online booking, automated reminders and follow-up routines, and can add targeted campaigns where a platform does not cover a gym's discipline or area.
How is this service different from Lead Generation for Gyms & Clubs?
This service is about leads from MAG platforms, whereas Lead Generation for Gyms & Clubs is about leads from your gym's own marketing. That page covers SEO-optimised websites, social media advertising and local search marketing. This page explains how a gym becomes a partner of a MAG platform, what is included and how requests are followed up. The two approaches can be combined.
Which gyms can use the service?
Martial arts gyms and clubs whose classes match a MAG platform can use the service. KickboksenVoorVrouwen.nl suits gyms that run, or want to run, women-only kickboxing or Thai boxing classes, and MMA School suits gyms that teach mixed martial arts. Gyms offering other disciplines, such as boxing or BJJ, can still work with MAG through supplementary campaigns.
Do I keep the members that the service brings in?
Yes. Trial students who decide to continue sign up as members of your gym directly. KickboksenVoorVrouwen.nl, for example, passes trial-lesson requests to its partner gym and does not sit between the gym and its members or take a percentage of memberships. Your gym keeps the membership relationship and the contact with every new member.
Is my city still available?
It depends on the platform and your location. KickboksenVoorVrouwen.nl works with one partner gym per city or town, so a city that already has a partner location is not available to a second gym. To check your area, contact Martial Arts Group at info@martialartsgroup.com or +31 6 30 31 25 80 with your gym's name, city and disciplines.
How much does the lead generation service cost?
The cost depends on the scope of the service rather than a fixed list price. The main factors are which platforms are available for your city, whether supplementary campaigns and their advertising budget are needed, how many locations and disciplines are included, and how much follow-up support your team wants. MAG provides a quote after an intake conversation about your gym, goals and capacity.
Lead generation
Ready to fill your classes with new members?
Book an intake with Martial Arts Group. MAG will check which platforms are available for your city and disciplines, review your goals and capacity, and propose a plan that fits your gym.