Martial Arts Group (MAG) services are marketing, management and networking solutions built for the martial arts world. MAG works with four audiences — federations, gyms & clubs, athletes and corporate partners — and every service is designed around the specific challenges each of them faces.
Overview
Martial Arts Group (MAG) services are marketing, management and networking services built specifically for the martial arts world. MAG organises them in four groups, one for each audience it serves. Federations services cover Community Sustainability, Member Growth and Federation Management Support. Gyms & Clubs services cover Lead Generation, Community Building and Marketing Management. Athletes services cover Marketing Management, Sponsorship Management and Fight Management. Corporate services cover Health & Workout Programs, Workshops & Clinics and Sponsorships. Every service can be booked on its own or combined with services from other groups. Each engagement begins with a conversation about goals, after which MAG proposes a plan with defined deliverables, channels and responsibilities. MAG is based in The Hague, the Netherlands, works with clients across the Netherlands and Europe, and can be reached at info@martialartsgroup.com or by phone on +31 6 30 31 25 80.
Benefits of joining
Martial arts federations play a crucial role in developing the sport, but growth and sustainability require strong community engagement, member expansion, and professional management. We provide tailored strategies to help federations thrive in the modern digital era.
For gym owners
Growing a martial arts gym requires more than great training—it needs effective marketing, lead generation, and community building. We help gyms and clubs attract new members and create thriving martial arts communities.
Athlete management
Building a successful fighting career requires strong marketing, sponsorships, and strategic fight management. We help fighters enhance their personal brand, secure sponsorships, and navigate their careers with expert guidance.
Martial arts for business
Businesses can benefit tremendously from martial arts through health programs, team-building workshops, and sponsorship opportunities. We provide tailored corporate solutions that integrate martial arts into professional environments.
At a glance
Martial Arts Group (MAG) organises its services around four audiences. The table below shows what each group of services focuses on and which specialist services it includes.
| Audience | Focus | Services included |
|---|---|---|
| Federations | Strategic marketing, member expansion, and management solutions tailored for federations. | |
| Gyms & Clubs | Marketing, lead generation and community building for martial arts gyms and clubs that want to attract new members and keep them for years. | |
| Athletes | Personal branding, sponsorship and fight management for professional martial artists who want to build a career, not just a fight record. | |
| Corporate | Martial arts-based health programs, team-building workshops and sponsorship opportunities, tailored to professional environments. |
Our approach
The MAG approach is a three-step way of working — understand, plan, and deliver & improve — that Martial Arts Group (MAG) applies to federations, gyms and clubs, athletes and companies alike. MAG treats martial arts as one ecosystem: federations set the standards and organise competition, gyms and clubs bring new practitioners into the sport, athletes give it its public face, and companies provide the visibility and funding that help it grow. Because MAG works across all four, the knowledge it builds in one area directly strengthens the others.
Every engagement starts with a conversation about goals. MAG then proposes a focused plan — a single campaign, an ongoing marketing partnership or broader management support — and carries it out with a combination of strategy, creative execution and its own digital platforms.
Technology partner TRON Group, a Dutch provider of managed IT, cloud and cybersecurity services, supports MAG on the technology side, so that the digital tools behind this work are professionally managed and secure.
We start by learning about your organisation, your members or fans, and the goals you want to reach.
We translate those goals into a clear, practical plan with defined deliverables, channels and responsibilities.
We execute, measure what works and refine the approach so results keep building over time.
FAQ
Short answers to the questions we hear most often. Can’t find what you are looking for? Our team is happy to help.
Martial Arts Group (MAG) offers marketing, management and networking services for the martial arts world, organised in four groups: Federations (Community Sustainability, Member Growth and Federation Management Support), Gyms & Clubs (Lead Generation, Community Building and Marketing Management), Athletes (Marketing Management, Sponsorship Management and Fight Management) and Corporate (Health & Workout Programs, Workshops & Clinics and Sponsorships). Each group has its own overview page.
MAG’s services are for four audiences: martial arts federations and sports associations, martial arts gyms, clubs and schools, professional fighters, and companies that want to use martial arts for employee wellbeing, team development or brand visibility. Federations are supported at local, regional, national and international level, and every audience has its own group of specialist services.
Yes, services from different groups can be combined. A gym can, for example, pair lead generation with community building, and a company can combine a workshop with a sponsorship. MAG puts the combination together after an initial conversation, so that every service in the plan works towards the same goals, with defined deliverables, channels and responsibilities.
Martial Arts Group (MAG) is based in The Hague, the Netherlands, at IJzerwerf 15, 2544 EP Den Haag. MAG works with federations, gyms and clubs, athletes and companies in the Netherlands and across Europe, and its team speaks English and Dutch. Contact details and a map link are on the contact page.
Contact MAG by email at info@martialartsgroup.com or by phone on +31 6 30 31 25 80. In a first conversation MAG discusses your goals, your audience and your current situation, answers your questions and then proposes the services that fit best. From there, MAG turns the agreed goals into a practical plan with defined deliverables, channels and responsibilities.
Stronger together
Tell us about your federation, gym, company or career, and we will recommend the services that match your goals.
