Marketing Management
In today’s digital landscape, athletes need a strong personal brand. We provide social media management, website creation, and PR services to help fighters build a recognizable name and attract sponsorships.
Athletes services
Sponsorship Management
From the first introduction to a long-term partnership: we help fighters find the right sponsors, negotiate fair terms and deliver real value to the brands that back them.
What does MAG’s Sponsorship Management service involve?
Sponsorship Management is a Martial Arts Group (MAG) service for professional martial arts athletes and fighters who want to build their career, brand and commercial value. It is part of the Athletes services of MAG. Key elements of the service: sponsor prospecting, proposals and packages, negotiation and agreements and partner care and reporting. Martial Arts Group (MAG) delivers Sponsorship Management from The Hague for clients in the Netherlands and across Europe. Each engagement starts with a conversation about goals, followed by a plan with defined deliverables, channels and responsibilities that MAG carries out and refines over time. Related Athletes services are Marketing Management and Fight Management, which can be combined with Sponsorship Management.
Finding and maintaining sponsorships is key to a athlete’s career. We assist in securing lucrative sponsorship deals, handling negotiations, and creating partnerships that benefit both the fighter and the sponsoring brand.
Key facts
- Service group
- Athletes
- For
- Professional martial arts athletes and fighters
- Delivered by
- Martial Arts Group, The Hague
- Area served
- The Netherlands and Europe
- Technology partner
- TRON Group
Sponsorship
What is athlete sponsorship management?
Athlete sponsorship management is the process of finding, negotiating and maintaining commercial partnerships between a fighter and the brands that support them. Martial Arts Group (MAG) handles this process on the athlete’s behalf, from identifying suitable sponsors to handling negotiations and keeping partners satisfied throughout the agreement. For most fighters, sponsorship income is what makes full-time preparation possible. It funds coaching, travel, nutrition and recovery, and support can also come in the form of equipment, clothing or services. MAG prepares professional proposals with clear packages and deliverables, such as brand placement on fight shorts and walkout shirts, social media collaborations and event appearances. It then negotiates the terms, including obligations, exclusivity and usage rights, in close consultation with the fighter, who approves the final agreement. During the partnership, MAG coordinates deliverables and reports back to sponsors. Managing sponsorship professionally turns occasional support into a dependable part of a career.
Mutual value
What makes a sponsorship work for both sides?
A sponsorship that works for both sides is a partnership in which the athlete gains financial and practical support and the brand gains visibility, credibility and an authentic connection with a passionate combat sports audience. Martial Arts Group (MAG) structures every proposal around that balance, because one-sided deals rarely last. In practice, that means matching athletes with brands whose values and audience genuinely fit, agreeing clear deliverables before anything is signed, and reporting back to sponsors on what their support achieved. Deliverables are tailored to the athlete and the brand, and can range from brand placement on fight gear to social media collaborations, event appearances and talks for a sponsor’s staff or customers. MAG also coordinates sponsorship with fight scheduling, since fight dates determine when sponsors receive exposure and promotional contracts can restrict which brands an athlete may wear. Partnerships built this way are far more likely to be renewed.
- Brand placement on fight shorts, training gear and walkout shirts
- Social media collaborations and co-branded content
- Event appearances, meet and greets and VIP experiences
- Workshops, clinics and talks for the sponsor’s staff or customers
In practice
How does MAG support Brian Hooi’s sponsorships?
Brian Hooi’s sponsorship support is a working example of how Martial Arts Group (MAG) presents a fighter to sponsors. Hooi, known as “Hooibooi”, is a Dutch mixed martial artist who competes in KSW, one of Europe’s top MMA promotions, on his Road to UFC. MAG presents sponsors and businesses with concrete ways to align with his career: brand placement on fight gear, social media collaborations, VIP sponsorship packages, and motivational talks and workshops for companies and schools. His athlete page serves as a sponsor-ready presentation, with a clear story, upcoming milestones such as his planned KSW fights, and the reasons each one matters to a partner. Because MAG also manages his marketing and fight planning, sponsor exposure is aligned with his competition calendar and content, including his KSW highlight reel on Martial Arts Group’s YouTube channel. Businesses interested in supporting him can contact MAG at info@martialartsgroup.com or +31 6 30 31 25 80.
What is included
Which sponsorship services does MAG provide for fighters?
Sponsor prospecting
Identifying brands and businesses whose audience, values and goals match the athlete, including corporate partners within the wider MAG network.
Proposals and packages
Professional sponsorship proposals with clear packages and deliverables, showing a brand exactly what it receives in return for its support.
Negotiation and agreements
Handling negotiations on the athlete’s behalf and making sure obligations, exclusivity and usage rights are clearly agreed before anything is signed.
Partner care and reporting
Coordinating deliverables during the partnership and reporting back to sponsors, so that relationships are maintained and renewed rather than lost.
Athletes
Which other Athletes services does MAG offer?
Fight Management
A fighter’s career depends on strategic fight selections, contract negotiations, and long-term planning. We offer comprehensive fight management services, ensuring that athletes make smart career moves that maximize their potential and earnings.
FAQ
Frequently asked questions about Sponsorship Management
How does MAG help athletes find sponsors?
MAG helps athletes find sponsors by identifying brands whose audience and values fit the athlete, preparing a professional sponsorship proposal and approaching suitable partners. That includes companies in MAG’s own network of corporate partners. Each proposal sets out clear packages and deliverables, such as brand placement on fight shorts and walkout shirts or social media collaborations.
Who negotiates the sponsorship deal?
MAG negotiates the sponsorship deal on the athlete’s behalf, in close consultation with the fighter. The negotiation covers obligations, exclusivity and usage rights, and also checks that the deal does not conflict with any promotional contract. The athlete always approves the final terms before an agreement is signed, and MAG then coordinates the deliverables during the partnership.
What can a sponsor receive in return?
A sponsor typically receives brand placement on fight shorts, training gear and walkout shirts, social media collaborations, event appearances and workshops or talks for its staff or customers. Every package is tailored to the athlete and the brand, and MAG reports back to sponsors during the partnership so they can see what their support achieved.
I am a business. Can I sponsor a fighter through MAG?
Yes, businesses can sponsor a fighter through MAG. Companies interested in sponsoring an athlete, such as MMA fighter Brian Hooi on his Road to UFC, can contact MAG at info@martialartsgroup.com. MAG’s corporate sponsorship service also helps businesses find events, athletes or federations that match their brand values and marketing goals.
Do sponsorships only involve money?
No, sponsorships do not only involve money. Support can also take the form of equipment, nutrition, clothing, travel or services, all of which help fund a fighter’s preparation. MAG helps athletes weigh each offer, compare it with their actual needs for coaching, camps and recovery, and structure it so that both the fighter and the brand benefit.
Sponsorship Management
Looking for the right sponsor, or the right athlete?
Whether you are a fighter seeking backing or a brand looking to support one, MAG will help you build a partnership that works for both sides.