About us
About Martial Arts Group
Martial Arts Group is more than a company; it’s a network of experts, platforms, and partners dedicated to the growth of martial arts worldwide.
What is Martial Arts Group?
Martial Arts Group (MAG) is a martial arts marketing, management and networking organisation based in The Hague, the Netherlands, that works with federations, gyms and clubs, corporations and athletes. MAG helps these organisations and people grow their reach, build stronger communities and professionalise the way they operate. What sets Martial Arts Group apart is the combination of three things that rarely sit under one roof: first-hand knowledge of the martial arts world, specialist marketing and management expertise, and a network of platforms, partners and athletes. That combination allows MAG to connect the different parts of the martial arts landscape — from the federation boardroom to the gym floor and the fight card. In practice, this means twelve specialist services across four audience groups, three platforms of its own, a network of specialist partners and a technology partner, TRON Group, that manages MAG's websites and platforms.
At a glance
What are the key facts about Martial Arts Group?
The table below summarises who Martial Arts Group (MAG) is, where it is based, who it works with and how to reach the team.
| Martial Arts Group at a glance | Details |
|---|---|
| Organisation | Martial Arts Group (MAG), a martial arts marketing, management and networking organisation |
| Based in | The Hague (Den Haag), the Netherlands |
| Address | IJzerwerf 15, 2544 EP The Hague, The Netherlands |
| Audiences | Federations, gyms & clubs, corporate clients and athletes |
| Service groups | |
| Platforms | |
| Partners | |
| Technology partner | |
| Contact | |
| Social profiles |
What are the building blocks of Martial Arts Group?
Six building blocks define what Martial Arts Group (MAG) is and how it works: its platforms, partners, athletes, team, vision and mission. Each one is explained in more detail below or on its own page.
Our Platforms
We operate multiple martial arts platforms, each designed to support specific disciplines and target audiences. Our websites provide valuable resources, marketing tools, and lead-generation opportunities for gyms, fighters, and federations.
Our Partners
Collaboration is key to success. We work with leading federations, gyms, and corporate sponsors, creating a powerful network that drives martial arts forward.
Our Athletes
Managing and supporting (potential) topathletes is one of our main goals. Discover our athletes and the possibilities for collaboration, workshops or other initiatives.
Our Team
Behind MAG is a dedicated team of martial arts professionals, marketing specialists, and digital experts. Our passion for combat sports fuels our mission to help others succeed.
Our Vision
We envision a world where martial arts is more accessible, inclusive, and professionally structured. By 2026, we aim to be the leading force in the European martial arts community, recognized for our contribution to health, well-being, and personal growth.
Our Mission
At Martial Arts Group, we are committed to supporting the martial arts industry with cutting-edge marketing, management solutions, and community-building initiatives. Our goal is to empower federations, gyms, fighters, and corporate partners to grow and thrive in the ever-evolving martial arts landscape.
Our Team
Who is behind Martial Arts Group?
The team behind Martial Arts Group (MAG) is a combination of martial arts professionals, marketing specialists and digital experts who work side by side. The martial arts professionals understand how federations, gyms and fight events actually work, and what athletes need at each stage of their career. The marketing specialists translate that understanding into campaigns, content and brand positioning. The digital experts build and run the platforms, websites and lead-generation systems that turn visibility into members, students and sponsors. Because these disciplines work together, a federation, gym, company or fighter deals with one team that speaks the language of the sport as well as the language of marketing and business. Where specialist knowledge is needed — for example in technology, website management or mental performance — the team draws on MAG's network of partners, including TRON Group, FightClinic.nl and QMind.com.
What does the MAG team bring to a collaboration?
- Practical knowledge of martial arts organisations, competitions and athlete careers
- Marketing strategy, branding, social media and content production
- Lead generation and conversion for gyms, clubs and martial arts programmes
- Sponsorship sourcing, negotiation and partner management
- Digital platforms and websites, supported by our technology partner TRON Group
Our Vision
What is MAG's vision for martial arts?
The vision of Martial Arts Group (MAG) is a martial arts world that is accessible, inclusive and professionally structured, and in which the sport is recognised for its contribution to health, well-being and personal growth. Accessible means that anyone — regardless of age, gender, background or experience — can find a gym, a class or a programme that suits them. That is why MAG invests in platforms that help people discover martial arts, such as KickboksenVoorVrouwen.nl, which offers women-only kickboxing classes at partner gyms. Inclusive means that martial arts communities welcome newcomers and value every member, from recreational students to competing athletes. Professionally structured means that federations, gyms and athletes are supported by sound governance, sustainable finances and modern marketing, so that the sport can grow on solid foundations. This vision underpins MAG's ambition to be a leading force in the European martial arts community.
Which principles shape MAG's vision?
- Accessible: lowering the threshold for anyone who wants to start training
- Inclusive: building welcoming communities in gyms, clubs and federations
- Professionally structured: bringing modern management and marketing to the sport
- Contributing to health, well-being and personal growth through martial arts
Our Mission
What is MAG's mission?
The mission of Martial Arts Group (MAG) is to support the martial arts industry with marketing, management solutions and community-building initiatives, so that federations, gyms, fighters and corporate partners can grow and thrive. In practice, the mission rests on three pillars. Marketing gives organisations and athletes the visibility they need to attract members, students, fans and sponsors. Management brings structure to federations, gyms and fighter careers, from administration and planning to sponsorship and fight management. Community building keeps people engaged for the long term, which is the real foundation of a healthy club or federation. Every service MAG offers — from member growth for federations and lead generation for gyms to workshops for companies and fight management for athletes — is an expression of one or more of these pillars, applied across all four audience groups that MAG serves.
How does MAG put its mission into practice?
- Grow your reach: marketing, lead generation and branding
- Build your community: connecting gyms, federations and fighters
- Manage & succeed: sponsorship, marketing and career support
What we do
What does MAG do for each audience?
Martial Arts Group organises its services around four audiences. Each has its own challenges, and each has a dedicated set of services designed to meet them.
For Federations
Martial arts federations play a crucial role in developing the sport, but growth and sustainability require strong community engagement, member expansion, and professional management. We provide tailored strategies to help federations thrive in the modern digital era.
For Gyms & Clubs
Growing a martial arts gym requires more than great training—it needs effective marketing, lead generation, and community building. We help gyms and clubs attract new members and create thriving martial arts communities.
For Athletes
Building a successful fighting career requires strong marketing, sponsorships, and strategic fight management. We help fighters enhance their personal brand, secure sponsorships, and navigate their careers with expert guidance.
For Corporate
Businesses can benefit tremendously from martial arts through health programs, team-building workshops, and sponsorship opportunities. We provide tailored corporate solutions that integrate martial arts into professional environments.
How do MAG's platforms, partners and athletes fit together?
Platforms
MAG's platforms — such as KickboksenVoorVrouwen.nl, VechtsportGalas.nl and MMA.School — each serve a specific discipline or audience. They help people find the right place to train or the right event to attend, and they give gyms and federations a channel to reach new members.
Partners
Our partners extend what MAG can offer, from technology and website management to mental performance, cold therapy and performance under pressure. Together they form a network that lets us draw on specialist expertise whenever a client needs it.
Athletes
Supporting talented fighters is at the heart of MAG. We help athletes with fight management, marketing and sponsorships, and create opportunities for collaboration with companies, gyms and federations.
Powered by TRON Group
Who is MAG's technology partner?
TRON Group is MAG's technology partner. TRON Group BV is a Dutch IT company based in Berkel en Rodenrijs, close to The Hague, that provides managed IT, cybersecurity, cloud and networking services as well as software engineering, website development and web hosting for businesses in the Netherlands and Belgium.
For Martial Arts Group, TRON Group provides the technical foundation: the hosting and technical management of MAG's websites and platforms, together with services such as e-mail, Microsoft 365, Google Workspace, telecom, domains, managed IT and cybersecurity. This lets the MAG team focus on the sport and on its clients, while technology is handled by specialists.
Where we are
Where is Martial Arts Group based?
Martial Arts Group is based in The Hague (Den Haag), the Netherlands. Our address is IJzerwerf 15, 2544 EP The Hague. From here we work with federations, gyms, companies and athletes across the Netherlands, in line with our ambition to play a leading role in the European martial arts community.
If you would like to meet in person, please get in touch by email or phone first so that we can arrange a time and make sure the right people are available.
- IJzerwerf 15
2544 EP The Hague
The Netherlands - info@martialartsgroup.com
- +31 6 30 31 25 80
FAQ
Frequently asked questions about MAG
What is Martial Arts Group (MAG)?
Martial Arts Group (MAG) is a martial arts marketing, management and networking organisation based in The Hague, the Netherlands. It supports federations, gyms and clubs, corporations and athletes with services such as member growth, lead generation, corporate workshops, sponsorships and fight management, and operates its own platforms, including VechtsportGalas.nl for combat sports events.
What is MAG's vision?
MAG envisions a world where martial arts is more accessible, inclusive and professionally structured. It aims to be a leading force in the European martial arts community, recognised for its contribution to health, well-being and personal growth. One practical expression of that vision is KickboksenVoorVrouwen.nl, MAG's platform for women-only kickboxing classes at partner gyms.
What is MAG's mission?
MAG's mission is to support the martial arts industry with marketing, management solutions and community-building initiatives, so that federations, gyms, fighters and corporate partners can grow and thrive. Each of its twelve specialist services, such as member growth for federations or fight management for athletes, builds on one or more of those three pillars.
What expertise does the MAG team have?
The MAG team combines three kinds of expertise: martial arts professionals, marketing specialists and digital experts. Together they cover practical knowledge of federations, gyms and athlete careers, marketing strategy and content production, lead generation and sponsorship management. For specialist areas such as hosting and website management, the team works with partners including TRON Group.
Which partners are part of the MAG network?
Martial Arts Group works with five partners: TRON Group for technology, telecom, e-mail and managed IT; FightClinic.nl for behaviour and performance under pressure; FrozenTubs for cold therapy and ice baths; QMind.com for mental vitality and high-performance coaching; and A Great Team for websites, design and online visibility. Each partner has its own page on this website.
Stronger Together
Let's build the future of martial arts together
Whether you represent a federation, run a gym, lead a company or compete as an athlete — we would like to hear about your plans.