Marketing Management
In today’s digital landscape, athletes need a strong personal brand. We provide social media management, website creation, and PR services to help fighters build a recognizable name and attract sponsorships.
Athletes services
Fight Management
Strategic fight selection, careful contract negotiation and a long-term career plan, so every fight moves an athlete closer to their goals.
What does MAG’s Fight Management service involve?
Fight Management is a Martial Arts Group (MAG) service for professional martial arts athletes and fighters who want to build their career, brand and commercial value. It is part of the Athletes services of MAG. Key elements of the service: strategic fight selection, contract negotiation, career planning and fight-week coordination. Martial Arts Group (MAG) delivers Fight Management from The Hague for clients in the Netherlands and across Europe. Each engagement starts with a conversation about goals, followed by a plan with defined deliverables, channels and responsibilities that MAG carries out and refines over time. Related Athletes services are Marketing Management and Sponsorship Management, which can be combined with Fight Management.
A fighter’s career depends on strategic fight selections, contract negotiations, and long-term planning. We offer comprehensive fight management services, ensuring that athletes make smart career moves that maximize their potential and earnings.
Key facts
- Service group
- Athletes
- For
- Professional martial arts athletes and fighters
- Delivered by
- Martial Arts Group, The Hague
- Area served
- The Netherlands and Europe
- Technology partner
- TRON Group
Career strategy
What is fight management?
Fight management is the strategic and contractual side of a fighter’s career: deciding which fights to take, negotiating the terms and planning how each bout fits into a longer path. Martial Arts Group (MAG) provides comprehensive fight management services so that athletes make smart career moves that maximize their potential and earnings. A fighter’s window at the top is limited. Taking the wrong fight at the wrong time, or signing an unfavorable contract, can set a career back for years. Professional management helps avoid those mistakes. MAG evaluates each fight offer against the athlete’s goals, looking at the opponent, the promotion, the timing and what the result would mean for rankings and profile. It reviews and negotiates contracts, including purse, exclusivity, number of fights and image rights, and keeps a written career plan that is reviewed as the career develops. Fight management is coordinated with marketing and sponsorship, so every decision supports the same long-term objective.
Fight selection
How should a fighter choose their next fight?
Every offer is weighed against the athlete’s goals. We look at the opponent’s style and level, the promotion and its audience, the timing relative to injuries and training camps, and what a win or a loss would mean for the athlete’s ranking and profile.
The aim is steady, deliberate progress: fights that challenge the athlete and raise their profile, without exposing them to unnecessary risk before they are ready.
Contracts and planning
Why do contracts and long-term planning matter?
Promotional contracts can include exclusivity, multi-fight commitments, image rights and restrictions on sponsorship. We review and negotiate these terms on the athlete’s behalf, so that today’s opportunity does not limit tomorrow’s.
Long-term planning connects it all. For Brian Hooi, MAG’s support is built around a clear objective, the Road to UFC, with competitions in freestyle wrestling and fights in KSW, one of Europe’s top MMA promotions, as stepping stones.
- A written career plan with short- and long-term objectives
- Evaluation of fight offers and opponents
- Contract review and negotiation of purse, terms and rights
- Coordination with coaches, promoters and sponsors
What is included
What does MAG’s fight management include?
Strategic fight selection
Assessing offers, opponents, promotions and timing so that each fight serves the athlete’s development and long-term ambitions.
Contract negotiation
Reviewing and negotiating fight and promotional agreements, including purses, bonuses, exclusivity and image rights, on the athlete’s behalf.
Career planning
A long-term roadmap that connects competitions, rankings, branding and sponsorship into one coherent plan, reviewed regularly as the career develops.
Fight-week coordination
Handling logistics and communication with promoters around fight week, so the athlete can focus fully on preparation and performance.
Athletes
Which other Athletes services does MAG offer?
Sponsorship Management
Finding and maintaining sponsorships is key to a athlete’s career. We assist in securing lucrative sponsorship deals, handling negotiations, and creating partnerships that benefit both the fighter and the sponsoring brand.
FAQ
Frequently asked questions about Fight Management
What does a fight manager do?
A fight manager helps an athlete choose the right fights, negotiates contracts with promoters and plans the career over the long term. At MAG, that includes evaluating offers and opponents, keeping a written career plan with short- and long-term objectives, and handling fight-week logistics, all combined with marketing and sponsorship support.
Does MAG negotiate contracts with promotions?
Yes, MAG negotiates contracts with promotions on the athlete’s behalf as a core part of its fight management service. MAG reviews terms such as purse, bonuses, exclusivity, number of fights, image rights and restrictions on sponsorship, so that today’s opportunity does not limit tomorrow’s. The athlete approves the final terms before signing.
Is fight management only for MMA fighters?
No, fight management at MAG is not only for MMA fighters. MAG works with athletes across martial arts and combat sports. Because rules, rankings and promotional structures differ between disciplines, fight selection and contract advice are tailored to each athlete’s sport. Brian Hooi, for example, combines MMA fights in KSW with competitions in freestyle wrestling.
Can fight management help me reach a larger promotion?
Fight management can improve your position for a larger promotion, but no manager can guarantee a contract. A deliberate plan, well-chosen fights and a strong personal brand put an athlete in the best possible position. Brian Hooi’s Road to UFC is an example: MAG’s plan uses fights in KSW, one of Europe’s top MMA promotions, as stepping stones.
How does fight management relate to sponsorship?
Fight management and sponsorship are directly linked, because fight schedules determine when sponsors receive exposure and promotional contracts can restrict which brands an athlete may wear. MAG coordinates both, checking sponsor commitments against contract terms and timing sponsor packages around upcoming bouts, so that fight decisions and sponsorship commitments support each other.
Fight Management
Plan your next move with confidence
Discuss your goals, upcoming offers or current contract with MAG and get clear, strategic guidance on the next step of your fighting career.