Marketing Management
In today’s digital landscape, athletes need a strong personal brand. We provide social media management, website creation, and PR services to help fighters build a recognizable name and attract sponsorships.
Athletes
Personal branding, sponsorship and fight management for professional martial artists who want to build a career, not just a fight record.
Athlete management
What are MAG’s Athletes services?
Athletes services by Martial Arts Group (MAG) are marketing, management and growth services for professional martial arts athletes and fighters who want to build their career, brand and commercial value. The Athletes group includes Marketing Management, Sponsorship Management and Fight Management. Each service can be used on its own or combined with the others, depending on the goals and resources involved. Every engagement starts with a conversation about goals, followed by a practical plan with defined deliverables, channels and responsibilities that MAG carries out, measures and refines over time. Martial Arts Group (MAG) is based in The Hague, the Netherlands, and works with clients across the Netherlands and Europe.
Building a successful fighting career requires strong marketing, sponsorships, and strategic fight management. We help fighters enhance their personal brand, secure sponsorships, and navigate their careers with expert guidance.
What we do
What is athlete management at Martial Arts Group?
Athlete management at Martial Arts Group (MAG) is a combined service for professional martial artists that brings marketing, sponsorship and fight management under one roof. Instead of juggling separate agents, designers and advisers, a fighter works with one team that understands both the sport and the business around it. Marketing management covers social media, a personal website and PR. Sponsorship management covers finding sponsors, preparing proposals, handling negotiations and keeping partners satisfied. Fight management covers fight selection, contract negotiation and long-term career planning. The work starts from a simple observation: talent alone rarely builds a lasting career. Fighters who progress are usually the ones who are visible, commercially attractive and strategically guided. MAG helps athletes on all three fronts, so that they can concentrate on training and competing while their career is managed professionally. Athletes can use a single service or all three, and every collaboration begins with an intake conversation about their goals.
Who it is for
Which athletes does MAG work with?
Managing and supporting (potential) topathletes is one of our main goals. MAG works with competitive martial artists and combat sports athletes, not only MMA fighters. Our services are designed for fighters who compete, or are preparing to compete, and who want to treat their career as a long-term professional undertaking.
An example is Brian Hooi, the MMA fighter known as “HOOIBOOI”, whose Road to UFC campaign MAG supports with branding, partnership opportunities and sponsor outreach. His athlete page shows how the three services come together in practice.
- Professional fighters building towards larger promotions
- Rising talents who need a recognizable personal brand
- Athletes looking for structured sponsorship and partner support
- Fighters who want independent guidance on contracts and career planning
Our approach
How does MAG manage an athlete’s career?
Career management at Martial Arts Group (MAG) is a single plan that connects an athlete’s marketing, sponsorship and fight decisions, agreed after an intake conversation. In that conversation MAG discusses the athlete’s goals, current position and commercial potential. The plan links the three services because each one affects the others: a strong brand attracts sponsors, sponsors fund preparation, and well-chosen fights raise the profile that sponsors pay for. In practice, that means a content calendar built around camps and fight weeks, sponsor packages timed to upcoming bouts, and fight offers weighed against the long-term objective. Because MAG also works with federations, gyms and corporate partners, athletes benefit from a wider network. Corporate clients looking for sponsorship opportunities, workshops or speakers can be connected with fighters whose story and values match their brand. For Brian Hooi, that plan is built around one clear objective, the Road to UFC, with KSW fights as stepping stones.
Our Athletes services
Choose a service to see what it includes, who it is for and how we deliver it.
Sponsorship Management
Finding and maintaining sponsorships is key to a athlete’s career. We assist in securing lucrative sponsorship deals, handling negotiations, and creating partnerships that benefit both the fighter and the sponsoring brand.
Fight Management
A fighter’s career depends on strategic fight selections, contract negotiations, and long-term planning. We offer comprehensive fight management services, ensuring that athletes make smart career moves that maximize their potential and earnings.
FAQ
Frequently asked questions about our Athletes services
What services does Martial Arts Group offer athletes?
Martial Arts Group (MAG) offers three services for professional martial artists: marketing management (social media, website and PR), sponsorship management (finding, negotiating and maintaining sponsor deals) and fight management (fight selection, contracts and long-term career planning). MMA fighter Brian Hooi, on his Road to UFC, is one of the athletes MAG supports with all three.
Can I use only one of the athlete services?
Yes, athletes can use only one of MAG’s services, such as marketing or sponsorship, or combine all three. Many fighters find that combining them works best, because brand, sponsors and fights influence one another: a strong brand attracts sponsors, sponsors fund preparation, and well-chosen fights raise the profile that sponsors pay for.
Does MAG only work with MMA fighters?
No, MAG does not only work with MMA fighters. It supports competitive athletes across martial arts and combat sports, from fighters building towards larger promotions to rising talents who need a recognizable brand. MMA fighter Brian Hooi, who also competes in freestyle wrestling, is one of the athletes MAG supports.
Does MAG support athletes outside the Netherlands?
Yes, MAG supports athletes competing in the Netherlands and abroad. Martial Arts Group is based in The Hague, the Netherlands, and Brian Hooi, one of the athletes it supports, competes in the Poland-based KSW promotion. Athletes in any country can request an intake by emailing info@martialartsgroup.com or calling +31 6 30 31 25 80.
How do I start working with MAG as an athlete?
You start by contacting MAG at info@martialartsgroup.com or +31 6 30 31 25 80 to arrange an intake conversation. In that conversation, MAG discusses your career, goals, current position and commercial potential. It then proposes the services and approach that fit your situation, whether that is a single service or a combined plan for marketing, sponsorship and fights.
Where can you learn more about MAG?
All services
An overview of every MAG service for federations, gyms & clubs, athletes and companies.
Our athletes
Meet the athletes supported by MAG, including MMA fighter Brian Hooi on the Road to UFC.
Corporate sponsorships
How MAG connects companies with athletes and events as sponsors.
Athletes
Ready to take your fighting career further?
Whether you need a stronger brand, the right sponsors or strategic guidance on your next fight, MAG is ready to help. Get in touch for an intake conversation.