Mixed Martial Artist
Brian Hooi
Nickname: Hooibooi
Brian “Hooibooi” Hooi is a Dutch mixed martial artist who competes in the KSW cage and is working towards the Ultimate Fighting Championship (UFC). Martial Arts Group supports his career with marketing, sponsorship and fight management.
Brian Hooi – The Road to UFC
A Journey of Dedication, Excellence, and Global Recognition
Brian Hooi is on an unstoppable path towards the highest level of MMA competition: the Ultimate Fighting Championship (UFC). With a strong foundation in freestyle wrestling, striking, and grappling, he is ready to make a lasting impact on the world stage.
This roadmap outlines his upcoming competitions, key milestones, and partnership opportunities for sponsors and businesses looking to align with a world-class athlete in one of the fastest-growing sports industries.
Who is Brian Hooi?
Brian Hooi, known to fans as “Hooibooi”, is a Dutch professional mixed martial artist represented by Martial Arts Group (MAG). His game rests on three pillars — freestyle wrestling, striking and grappling — which together form the complete skill set that modern MMA demands. Hooi competes in KSW, the Poland-based promotion that ranks among Europe’s leading MMA organisations. His highlight reel, published on Martial Arts Group’s YouTube channel, shows the explosive striking and heavy elbows that have become his signature in the cage. His stated ambition is clear: to reach the Ultimate Fighting Championship, the highest level of the sport. Martial Arts Group represents Brian on that journey, connecting him with sponsors, media and event partners, and planning each step of his career with him. Businesses, schools and organisations can also book him for motivational talks, martial arts workshops and team-building events.
Profile at a glance
- Nickname
- Hooibooi
- Discipline
- Mixed martial arts (MMA)
- Foundation
- Freestyle wrestling, striking and grappling
- Promotion
- KSW
- Nationality
- Dutch
- Goal
- The Ultimate Fighting Championship (UFC)
- Represented by
- Martial Arts Group (MAG)
What is the Road to UFC roadmap?
The Road to UFC roadmap is the career plan that Martial Arts Group (MAG) published for Dutch mixed martial artist Brian “Hooibooi” Hooi, setting out the competitions, milestones and partnership opportunities intended to lead him towards the Ultimate Fighting Championship (UFC). The roadmap covers his 2025–2026 campaign: the Dutch Championships Freestyle Wrestling in Almere on April 6, 2025, a KSW MMA fight in June 2025 and four planned KSW fights at intervals of three to six months over 18 months. For sponsors, the roadmap shows when and where their brand can be visible, through placement on fight shorts, training gear and walkout shirts, social media collaborations and VIP sponsorship packages. Smaller supporters can join through the Collective Sponsor Package. The roadmap is MAG’s own plan for Brian’s career and is not connected to the UFC’s tournament series of the same name.
The roadmap
Upcoming Milestones – 2025
The milestones below form the competition roadmap Martial Arts Group published for Brian’s 2025–2026 campaign. Each step was chosen to test a different part of his game and to give partners growing visibility along the way.
April 6, 2025 – Dutch Championships Freestyle Wrestling (Almere)
Brian will compete in the Dutch Championships Freestyle Wrestling, a crucial test of his wrestling skills against the best in the Netherlands. Wrestling is a fundamental aspect of high-level MMA, and a strong performance here will solidify his grappling dominance.
Why this matters for sponsors:
- National exposure in the Dutch combat sports community.
- High-performance athlete showcasing elite wrestling skills.
- Opportunity for media and press coverage.
June 2025 – KSW MMA Fight
Brian will enter the KSW cage, one of Europe’s top MMA promotions, against a world-class opponent. This fight is a major stepping stone towards global recognition and a chance to make a statement in the international MMA scene.
Why this matters for sponsors:
- International exposure through KSW’s global streaming audience.
- Branding opportunities on fight gear, walkout shirts, and social media.
- Event partnership possibilities for VIP experiences, meet & greets, and fan engagement.
2025-2026 – 4 Planned KSW MMA Fights (Every 3-6 Months)
Over the next 18 months, Brian will complete four high-level MMA fights in KSW, progressively climbing the rankings and getting closer to his UFC dream.
Why this matters for sponsors:
- Long-term brand association with an elite athlete on the rise.
- Increased visibility with each fight, leading to higher audience engagement.
- Potential for co-branded marketing campaigns, product placements, and influencer collaborations.
Partner with Brian
How can businesses partner with Brian Hooi?
Companies, schools and organisations can work with Brian in two ways: as a commercial partner whose brand travels with him to every fight, or by booking him for talks and workshops that bring the lessons of elite combat sport into their own teams.
Corporate Partnerships
Align your brand with one of the most exciting MMA fighters on the rise. Opportunities include:
- Brand placement on fight shorts, training gear, and walkout shirts.
- Social media collaborations with Brian’s growing online fanbase.
- VIP sponsorship packages for exclusive behind-the-scenes access.
Workshops & Public Speaking
Brian Hooi’s journey from training in the Netherlands to competing on the global stage is an inspiring story of discipline, resilience, and ambition. Businesses, schools, and organizations can book him for:
- Motivational talks on mindset, perseverance, and overcoming obstacles.
- Exclusive martial arts and self-defense workshops.
- Corporate team-building events based on combat sports principles.
Organising a corporate event? See our Workshops & Clinics and corporate sponsorships.
Represented by MAG
How does Martial Arts Group support Brian Hooi?
Martial Arts Group (MAG) acts as Brian’s commercial and career partner, so he can concentrate on training and competing. Our role combines the three services we offer every athlete we represent:
The IT, cloud and security behind MAG’s digital platforms are provided by our technology partner TRON Group, a Dutch managed IT and cybersecurity company.
Marketing Management
Building the Hooibooi brand through social media, video content such as his KSW highlight reel, and press relations.
Sponsorship Management
Finding brand partners, structuring sponsorship packages and making sure every sponsor receives the exposure agreed.
Fight Management
Planning the competition calendar, from national wrestling championships to KSW bouts, with the UFC as the long-term goal.
Join the Road to UFC
Brian Hooi is not just another fighter—he is a brand, a movement, and a future UFC athlete in the making.
Now is the time for businesses and sponsors to join this journey, elevate their brand, and make an impact in the world of combat sports.
For sponsorship inquiries, event collaborations, or partnership opportunities, contact us at info@martialartsgroup.com or via our contact page.
Let’s build the future of combat sports together.
Become a sponsor now
Support Brian
Supporters and businesses can back Brian directly through the Collective Sponsor Package, offered by Martial Arts Group through the Pay n Plan payment platform. Package contents are listed on the sponsorship page.
Who is Brian Hooi?
Brian “Hooibooi” Hooi is a Dutch mixed martial artist with a foundation in freestyle wrestling, striking and grappling. He competes in KSW, one of Europe’s top MMA promotions, and is working towards the Ultimate Fighting Championship (UFC). Martial Arts Group represents him for marketing, sponsorship and fight management.
What is the Road to UFC?
The Road to UFC is the roadmap Martial Arts Group published for Brian Hooi’s 2025–2026 campaign: the competitions, milestones and partnership opportunities that lead from the Dutch Championships Freestyle Wrestling and KSW fights towards the UFC. It includes four planned KSW fights at intervals of three to six months. It is not to be confused with the UFC’s own tournament series of the same name.
How can my company sponsor Brian Hooi?
Companies can sponsor Brian Hooi through Martial Arts Group, which arranges every partnership. Options include brand placement on fight shorts, training gear and walkout shirts, social media collaborations and VIP sponsorship packages. Smaller supporters can join through the Collective Sponsor Package on Pay n Plan. For a tailored proposal, email info@martialartsgroup.com or use our contact page.
Can Brian Hooi speak at our company, school or event?
Yes. Businesses, schools and organisations can book Brian for motivational talks on mindset, perseverance and overcoming obstacles, for martial arts and self-defence workshops, and for corporate team-building events based on combat sports principles. Bookings are arranged through Martial Arts Group: email info@martialartsgroup.com with the date, audience and format you have in mind.
Where can I watch Brian Hooi’s fights?
Brian Hooi competes in KSW, one of Europe’s top MMA promotions, whose events reach a global streaming audience. A 58-second highlight reel of his KSW performances, published in February 2025, is available on this page and on Martial Arts Group’s YouTube channel. The reel shows the explosive striking and elbows that have become his signature in the cage.
Join the Road to UFC
Partner with Brian Hooi
For sponsorship inquiries, event collaborations, bookings or partnership opportunities, our team will gladly help you find the right fit.