Brands & Communities
Martial Arts Group builds and connects martial arts brands and communities, giving gym owners, federations and businesses the reach, engagement and partnerships they need to grow.
Brands & Communities is the approach Martial Arts Group (MAG) uses to build recognisable martial arts brands and the communities around them. It combines three elements: MAG's own consumer platforms, its marketing expertise and its network of gyms, federations, athletes and partners. The platforms, MMA School, VechtsportGalas.nl and KickboksenVoorVrouwen.nl, attract people who are already looking for martial arts training or events. Marketing work, such as branding, websites, campaigns and content, makes each organisation recognisable and credible to that audience. The network connects gym owners, national sports federations and business owners with the athletes, sponsors and partners they need, including technology partner TRON Group. In practice, a gym can receive trial-lesson requests through a platform, a federation can reach new participants for its clubs, and a business can sponsor an athlete or an event. Whatever the size of the organisation, Martial Arts Group (MAG) helps it become visible to the right people and keep them engaged.
For gym owners
A gym is more than a training space; it is a brand and a community. MAG helps gym owners present a professional brand online, attract new members and keep existing members engaged for the long term.
Gyms can benefit from our consumer platforms, such as KickboksenVoorVrouwen.nl, which sends trial-lesson requests to one partner gym per city, and from tailored marketing, lead generation and community programmes.
For national sports federation
National sports federations carry the responsibility for growing their sport, supporting affiliated clubs and representing athletes. MAG supports federations with member growth strategies, digital communication and the management capacity to professionalise their organisation.
Our platforms and network help federations reach new participants, give their clubs and events more visibility and build a sustainable community around their discipline.
For business owners
Martial arts offers businesses a powerful way to connect with an engaged audience and to invest in their own people. MAG links companies to the martial arts world through sponsorships of athletes and events, and through workshops and health programmes for their teams.
Every partnership is designed around clear goals, from brand visibility at fight nights to stronger, more resilient teams.
Our brands
Which martial arts brands does MAG run?
Martial Arts Group (MAG) runs three consumer platforms that give the gyms, organisers and athletes it works with direct access to engaged audiences. Compare them on the platforms overview.
mma.school
MMA.School
MMA School connects people with mixed martial arts: an international knowledge hub on MMA organisations, styles and events, and a Dutch network of MMA schools where beginners and experienced athletes can book a trial lesson.
vechtsportgalas.nl
Vechtsport
Galas.nl VechtsportGalas.nl brings combat sports events together in one place: fans, fighters and coaches search fight nights by location and discipline, and organisers publish their own events.
kickboksenvoorvrouwen.nl
Kickboksen
Voor Vrouwen.nl KickboksenVoorVrouwen.nl helps women across the Netherlands discover kickboxing: welcoming, women-only classes at local partner gyms, booked online with a trial lesson.
Our approach
How does MAG build martial arts brands and communities?
MAG's brand and community building is a four-part method that Martial Arts Group (MAG) applies to the gyms, federations and businesses it works with. First, purpose-built platforms attract an audience that is already interested in martial arts, for example women looking for a women-only kickboxing class or fans searching for a fight night. Second, professional branding gives the organisation a consistent identity, website and content, so that this audience recognises and trusts it. Third, community programmes such as referral campaigns, loyalty initiatives, events and local partnerships turn new members into regular participants and ambassadors. Fourth, MAG's network introduces organisations to the gyms, federations, athletes, sponsors and partners that can help them grow, including technology partner TRON Group. The four parts reinforce one another: a platform brings people in, branding earns their trust, the community keeps them involved, and the network opens new opportunities.
Platforms with a purpose
Consumer brands such as MMA School, VechtsportGalas.nl and KickboksenVoorVrouwen.nl attract people who are actively looking for martial arts.
Professional branding
Consistent identities, websites and content that make gyms, federations and athletes recognisable and credible.
Engaged communities
Referral campaigns, loyalty initiatives, events and local partnerships that turn members into ambassadors.
A connected network
Introductions between gyms, federations, athletes, sponsors and our partners, including technology partner TRON Group.
FAQ
Frequently asked questions
What does Brands & Communities mean at MAG?
Brands & Communities is Martial Arts Group's approach to building recognisable martial arts brands and the communities around them. It combines MAG's own platforms, such as KickboksenVoorVrouwen.nl, with marketing expertise and a network of gyms, federations, athletes and partners, so that organisations become visible to new people and are able to keep them engaged.
Who can work with MAG on brands and communities?
Gym owners, national sports federations and business owners can all work with MAG. Gyms use it to grow and retain membership, federations to grow their sport and support affiliated clubs, and businesses to reach the martial arts audience through sponsorships of athletes and events, workshops and clinics, or health and workout programmes for their teams.
Which brands and platforms does MAG run?
MAG runs three brands: MMA School, VechtsportGalas.nl and KickboksenVoorVrouwen.nl, each serving one audience. MMA School connects people with mixed martial arts and trial lessons, VechtsportGalas.nl lists combat sports events in the Netherlands and neighbouring countries, and KickboksenVoorVrouwen.nl offers women-only kickboxing classes at partner gyms. The platforms overview compares all three.
How do I start working with MAG on my brand?
Send Martial Arts Group a short description of your organisation and goals, by e-mail to info@martialartsgroup.com or by phone on +31 6 30 31 25 80. MAG will then discuss which combination of platforms, marketing and community services fits your gym, federation or business, and what a sensible first step would be.
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Whether you run a gym, lead a federation or own a business, MAG connects you with the audiences and partners that help you grow.